Plain and simple mom’s and dad’s it’s $25,000 in prize money if you can get your friends, neighbors and co-workers to vote for your kid.  Assuming they are cute (I’m just saying).  Use your facebook friends, twitter followers and email list to send them a link to your kids photo to solicit votes for your kid.  Fun and exciting to say the least as you watch your rankings move closer to #1.  Give it a shot you might just have what it takes (or at least your kid might).